What is SEO?
Search engine optimization or SEO in short, is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings.
In addition it is also a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
How does SEO work?
SEO aims to influence your website’s positioning for relevant keywords through on-page optimization and off-page optimization strategies. Through these strategies your website will increase in the rankings for keywords important to your business.
How can SEO affect your company?
Many buyers are starting to use the Internet as a main source of information when searching for products and services they are interested in. Search engine optimization focuses on putting your business out there in front of those who are actively searching for what you have to offer. While having a website can provide potential buyers and customers with important information about your company, a website is nearly useless for marketing if visitors are not being driven to it.
Through search engine optimization a wider audience of web users can be driven to your website giving you the opportunity to convert more visitors into buyers leading to greater revenues.